Image source: @emma_berg__
One of the most popular brand identity trends of the last few years has been the use of nature imagery in designs. This can be seen in everything from product packaging to website design.
There are a few reasons why this trend is so popular. For one, it’s a way to add some natural beauty and peace to an often hectic world. Additionally, nature imagery is often associated with positive emotions like happiness and joy, which can help to create a positive association with your brand.
Image source: Venngage
If you’re looking to add some natural beauty to your brand, consider using images of plants, flowers, and landscapes in your designs. Just be sure to choose images that are relevant to your product or service and that don’t detract from your design.
Source: justcreative.com
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